Wednesday, January 04, 2006


Blink...a decision that you can make in a matter of seconds, that can mean more than a decision made through extensive analysis.

I am reading a very interesting book at the moment called Blink, "The Power of Thinking Without Thinking" Now I know what you are thinking, that this is some self help book. But it isn't. It is effectivley a scientific and phsycological analysis by Malcolm Gladwell. The book discusses the way that we humans can make accurate decisions in seconds whether with our conscious or unconscious minds. It is really amazing! The human mind is an amazing thing, and our own brains are consistently doing think that we do not even realise it is doing.

For example, dreams are supposed to be a good example of how our unconscious mind influences us. For those of us who can remember our dreams, do you ever wake up and think "S**t! I didn't even see anything in my entire life that would provoke a dream like this?" The reality is that your unconscious mind probably did absorb many elements that your conscious mind didn't register.

The book explores how people can sub-consciously react to things and how these reactions can be measured and interpreted by scientists to read peoples real feeling about a situation before their conscious mind even realises they have reacted. The amazing thing for me is that our subconscious is effectively affecting the decisions we make and how we live our lives without us even consciously realising! Scary huh?!

So get Blink and read will be amazed. :)

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